Sales Leaderboard
Track. Motivate. Retain.
The PULSE Digital Sales Leaderboard pulls real-time performance data from the dealership DMS to track units, gross, pace, goals, CSI, and more for sales staff, teams, finance and managers. Live, customizable reports display on large TVs, desktops and mobile replacing dry-erase boards and printed reports with dynamic, interactive reports that drive productivity and competition for car dealerships of any size.
Part of the Digital Dashboard Program with Fixed Ops Leaderboard and BDC Tracker.
Digital Sales Leaderboard Pro
Elevate performance tracking with advanced DMS-connected reporting for Sales, Finance, and Teams. The Pro version includes detailed Individual and Storewide Reports with performance evaluations, coaching, finance, and team drilldown. Track KPI goals with live reports on TVs, desktops, and mobile devices. Dig deeper into sales live data evaluating trades, pace, trends, revenue, projections and more.
- 🎯 Advanced KPI Goal Tracking
- 📲 Mobile Alerts & Reporting
- 🧑💼 Performance Evaluations & Coaching
Live track Units, Pace, Goals, Trends, Trade
Impact Culture and Staff Performance
Detailed Drilldown Reports for Analysis
Maximize Accountability and Tracking
Digital Sales Leaderboard Basic
Replace whiteboards with a real-time, DMS-connected Digital Sales Leaderboard. Monitor daily, monthly, and yearly performance on units, gross, and CSI on large screen TVs, desktops, and mobile. Rotating, interactive reports update automatically, providing live KPI tracking and mobile productivity alerts.
- 📊 Live Sales Performance Tracking
- 🖥️ Display Reports on TV's, Desktop, Mobile
- 🔐 Interactive, Customizable Report Dashboard
Units, Gross, Pace, CSI, and Analysis
Mobile Reports & Notifications
DMS-Connected Live Report Updates
Live Report On-Screen and Sharing
Digital Sales Leaderboard Lite
Key basic reports, updated hourly from the DMS, provide a replacement for the dry-erase board without all the features of the Basic and Pro leaderboards. Unit Pace Tracking Scoreboard, Daily Unit Tracker and Yearbook reports rotate on the top section with the customizable ticker for birthdays, goals and culture building.
- 📊 Live Reports for Key Metrics
- 🖥️Affordable Dry-Erase Board Replacement
- 🔐 Interactive, Drill-Down Deal Details
Units, Pace, and Yearbook
Live-shared reports and automatic updates.
DMS-Connected Live Report Updates
Interactive drill-down for deal details
Enterprise Leaderboard
The PULSE Sales Leaderboard helps Dealer Groups track sales across multiple stores with real-time reports on Units, Gross, Trends, and Historical Data. Group stores by Region, Brand, or Management for better insights, perfect for Corporate Offices and Multi-Store GMs.
- 🌐 Transparent Multi-Store Visibility
- 📊 Track on Large TVs, Desktop & Mobile
- 🖥️ Drill Down to Key Store Metrics
Multi-Store Single Sign-On for Easy Access
Customized Reports Available Anywhere
Corporate Snapshot of Key Group Metrics
Live DMS-Connected Reporting
Leaderboard Features
The Leaderboards include a full-featured backend system for customizing the solution to meet the dealership’s requirements.
KPI Cards - Sales Leaderboard
PULSE KPI Cards offer quick access to key dealership metrics—units, gross, finance, trends, and trades—on desktop and mobile, with customizable Sales Leaderboard views and drill-down reporting for staff, managers, and teams.
Mobile Reporting & Notifications
The PULSE Sales Leaderboard app gives staff and managers secure mobile access to sales performance, goals, CSI, and deal insights, with real-time tracking and on-the-go KPI management.
Sales Leaderboard - Desktop Reporting
PULSE Desktop Reporting gives dealers convenient access to storewide and staff performance, with detailed, printable time-based reports, historical analytics, and department overviews-eliminating the need for costly reporting tools.
PULSE AI - Question your Data
PULSE AI empowers dealers to ask natural-language questions and uncover insights beyond standard reports. Built with Meta AI, it securely analyzes historical sales data to support smarter decisions and team motivation with actionable metrics.
Less Spreadsheets. More Selling.
Automated KPI dashboards and digital signage give managers hours back each week while keeping teams accountable and engaged.
Benefits of Sales Leaderboards
General Manager & Directors
Instant visibility into store performance with live sales data, no more waiting on outdated reports. Make faster, smarter decisions to drive your dealership.
Sales Managers
Quickly track sales performance and spark healthy, sustainable competition with real-time data, and build a winning, high-performance team.
Salespeople
Easily stay on top of your sales goals, pace, and ranking in real time—so you always know exactly where you stand and what’s needed to crush your next bonus.
Skylar Says...
Still using a dry-erase board
Printed reports show results from yesterday.
Upgrade with a DMS-Connected, AI-Integrated KPI Sales Leaderboard that updates automatically to show top rankings with interactive reports on TVs, Mobile and Desktop.
Motivate your team with live leaderboards tracking key metrics to drive sales and dealer profits.
Car Dealer Digital Sign Integration Partners
Additional DMS integrations available through third parties
Why Digital Dealership System
Sales, Fixed Ops, and BDC leaderboards plus managed digital signage deliver the right message at the right time maximizing ROI. Built on deep dealer experience and backed by exceptional support for proven results.
Advanced Technologies
Market-leading, integrated digital signage solutions set your dealership apart, offering a competitive edge with the latest in digital display technology.
Competitive Pricing
Basic, Pro, or Full-Store digital signage and dashboard solutions, each designed to suit the budget and objectives of dealerships of all sizes.
Managed Content Updates
Automatically curated, edited, and filtered digital sign content at no extra cost, or take control by updating sign content on your schedule.
Complete Solutions
Experience unparalleled versatility with our custom digital signage suite, ensuring the perfect message is delivered at the right place, every time.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
Digital Signage Solutions Showcase
Discover a visual showcase of advanced digital signage solutions designed to elevate dealership performance and customer experience.
See What Our Clients Have to Say About Us!
Car dealers and dealership groups that use the Digital Dealership System for leaderboards and digital signs express the value of our services that impact their bottom line. We constantly hear back about our exceptional support, reliable service, and value that we provide to our car dealership customers.
”Paragon Honda and Acura use Digital Dealership System in our new and used stores to Elevate the Customer Experience and provide updated content and energy to our showrooms that sell more cars and boost profits.”
Brian Benstock
President, Paragon Honda & Acura
“The Digital Dealership System offered an array of technologies that meet the needs of our high-line dealerships. Each store has unique needs and the products & solutions from DDS are unparalleled in the industry.”
Erik Day
President, Warren Henry Auto Group
”We couldn’t be more pleased with the service and support we receive from the Digital Dealership System. Their team is quick to make updates and support our systems.”
Rene Morris
Fixed Operations Director, Melbourne BMW
”DDS is an amazing technology partner for our stores. Their DMS-Integrated solutions for service have boosted CSI and increased bottom dollar profits for our stores. They definitely Elevate the Experience of our customers and staff.”
Shon Kingrey
Fixed Operations Director
”The Digital Dealership System offered the best solutions for our remodeled Showrooms and Lounges. With unparalleled video content and DMS integration, their solutions help Elevate the Customer Experience.”
Tim Hlavenka
National Sales Director
“The sales leaderboard modernized our dry-erase board and makes it easy for our team to monitor sales tracking, gross and appointments. We have the system in every manager office and it works great.”
Tim Muzyka
Platform General Manager, Lithia Motors
The new systems don’t buffer like they used to and are updated with modern, filtered content. They are integrated with our DMS to show our customers’ service status in the lounge and drive to help boost CSI and keep customers happy.
Joe Pelaez
IT Director, Ferman Automotive
“The PULSE Sales Leaderboard keeps everyone motivated and
salespeople are constantly looking to see when deals are finalized vs booked. New and Old salespeople love the system and gather around the desk to see how the deal they just closed impacts their ranking. The system has changed the culture in our store. We use it for morning meetings and it’s pushed our staff to do better and sell more cars.”
Jay Alvarez
Manager, Mercedes-Benz of Scottsdale
“Digital Dealership System offers different layouts for each area of the store, making sure we show the right message in the customer’s journey. We host many local events and activities at the dealership. The system helps our customers know that we invest back in the area and aren’t just chasing a buck.”
Larry Tabloff
General Manager, Penske Automotive Group
“The Pulse Sales Leaderboard keeps our team engaged IOX more than a dry-erase board. The team consistently knows there they rank and where they are trending. The motivation and competition On a live board definitely impacts the bottom line. as each person is selling more than before.”
Nick Guadagno
General Manager, Stoler Lexus
“At Ferman BMW, MINI, and Ford, we chose Digital Dealership
System (DDS) because it seamlessly integrates with our DMS for service status updates and provides dynamic lounge TV
programming.”
Bob Murray
Executive General Manager, Ferman Automotive Group
“We invest in our staff. When we interview and recruit new
salespeople and reps, we show them the leaderboards; they love the dynamic, interactive reports and mobile alerts. The Pulse
Leaderboards have become an integral part of our store’s success.”
Scott McCoy
General Manager, Findlay Auto Group
“The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.”
Ricky Lance
General Manager, Shottenkirk Kia
The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.
Martin Rocha
Marketing Director, Charlie Clark Automotive
PULSE Sales Leaderboard - FAQ
Digital Dealership Signage is the only SaaS platform built to run your dealership’s messaging on a single system-seamlessly across all digital touchpoints.
What is the PULSE Sales Leaderboard, and how does it work?
PULSE is a real-time Sales KPI leaderboard that visually tracks sales performance by individual, team, or dealership — driving results through visibility and accountability. DMS-Connected reports are shown on staff-facing TVs, desktops, and mobile, ensuring accurate and immediate tracking.
Why do I need a Sales KPI Leaderboard if I already have reports in my CRM or DMS?
CRMs and DMS systems bury your data in reports — PULSE Sales Leaderboards puts it front and center, live, where your team can see it and act on it instantly.
Reports are great for making decisions based on past performance, but they are NOT good at motivating your staff to sell more and exceed their goals. This is where leaderboards on TVs and mobile come in – to incentivize your sales team and increase dealer profits.
How does showing Sales KPIs on a TV screen help my sales team?
Real-time visibility creates immediate focus. It encourages friendly competition, keeps goals top of mind, and helps managers coach in the moment – instead of waiting for the next sales meeting.
What KPIs does the system track?
Units sold, gross, trends, goals, trades, CSI, demos, closing ratios, and other key metrics that matter to your dealership. While data pulls from the DMS, the dealer can also add non-DMS data for further tracking. The information is broken down in visual and analytical reports for the store, staff and teams.
Can I customize what’s shown on the sales leaderboard?
Yes. You choose the reports, how they’re displayed, and who sees what — from individual performance to team goals. Select which reports are in the TV rotation, which reports are shared internally and which staff have access to the mobile application.
How often does the sales leaderboard update?
DMS updates occur as often as every 15 minutes, so your team sees where they stand throughout the day. Report immediately updates with new data, providing additional incentives where each metric is independently ranked.
How does PULSE help with sales team accountability?
When performance is public and transparent, people step up. Salespeople can see where they rank against their peers, individual goals and dealership incentives. Managers can also quickly spot who needs support or coaching. Individual staff performance evaluations even make one-on-ones easier for sales leaders.
Where should we install the Sales Leaderboard?
Most dealerships place it in the sales tower, break room, or sales office — anywhere the team gathers and can keep score live. You can even have multiple systems and configure different reports to display in different areas of the dealership, such as a sales manager tower and GM office.
Can I view the sales leaderboard on my desktop or phone?
Yes. The sales leaderboard reports are available on the desktop, mobile or even securely shared with a live URL. Unlike printed reports, all shared reports are live, once they are opened, they automatically update.
Can I hide or filter performance data for privacy or competition purposes?
Yes. You control what reports show on the TV, who has access and what data is visible to users. Individual boards can be set up for management-only views. Staff accounts only show the salesperson data.
What makes PULSE different from other sales tracking tools?
On-TV reports motivate your team directly. They’re live, visual, department-specific, and dealership-focused—built to drive culture change, not just collect data. While most reporting tools help manage yesterday’s data, the Pulse Sales Leaderboard drives salesperson performance to dealer profits.
What kind of results have dealerships seen after installing PULSE?
Dealers report stronger sales performance, better team focus, increased gross, and a more engaged, competitive sales culture.
How does it work? What size TV do I need?
The sales leaderboards work off media players that connect to the TV via HDMI cable and WIFI internet. You can provide any size TV that meets your aesthetic. Training and onboarding are included, and we are constantly enhancing the system and adding more features.
Latest Articles & Insights
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